"VIVA HOLLYWOOD", Evento Televisivo ed il "Merit of Achievement Award"

La storia di "Viva Hollywood." Un tributo alle "stelle" di Hollywood in Italia. Si tiene annualmente alla Villa d'Este ed il Casino Municipale di Campione.

Si può lire la publicita' di Variety™ 1992, in inglese, al fino della pagina.

The story of "Viva Hollywood." An annual televised tribute to Hollywood, produced by Pier Quinto Cariaggi and Lara Saint Paul in Italy. It was a yearly televised event for several years after its first successful broadcast in 1988. Some press covering the 1992 edition, from Variety™magazine, can be seen at the bottom of this page.

PRESS COVERAGE OF VIVA HOLLYWOOD, 1992: Reprinted from Variety™ Magazine

Written by Army Archerd: Just for Variety

Friday, June 19, 1992

Italo fete for H'wood
GOOD MORNING from Lake Como, Italy, and the Villa d'Este, where the fifth edition of "Viva Hollywood's" stars from both Hollywood and Italy have gathered for the Merit of Achievement Awards. This event is joining international celebrations of the 500th anniversary of the discovery of America. The setting for the showbiz groups of both countries could not be more dramatic. This is a part of the world heralded through the centuries by artists of all of Europe. The towering mountains look down on the mirror-like lake along whose shores are villas of the extravagantly rich. The Villa d'Este, home to the Hollywood stars during this minifestival, is like a movie designer's dream. It is but one of the sites of the toasting to the visitors from Hollywood. Another location is the Casino Municipale of Campione, a half-hour's drive from the Villa d'Este and, believe it or not, through a sliver of Switzerland and then back into Italy along yet another gem-like lake, Lugano, where the steepest of mountains form triangular boundaries reaching skyward from the water. The air is clean, the blue, smogless skies painted with clouds in ever-changing designs. The whole lake area is like something from a giant movie, or two. This year's awardees (alphabetically) are Jacqueline Bisset, Ernest Borgnine, Bo Derek, Richard Harris, Janet Leigh, Karl Malden, Valerie Perrine, Rod Taylor and, from TV's "The Bold and the Beautiful" (a national pastime here!), Katherine Kelly Lang. This year, producer Pier Quinto Cariaggi, creator of the awards to be aired via RAI-2, also presented "Italian Contributions to American Cinema." And for a week preceding the awards presentations, their works were screened in the nearby city of Como for the press and public to once again applaud them. These included Rossano Brazzi, cinematographer Carlo di Palma (Woody Allen's cameraman), Pino Donaggio (sound, "Carrie"), Ruggero Mastroianni (editor, "Certain Smile"), Carlo Rimbaldi (special effects for "E.T." and "Alien"), Pietro Scalia (editor, "JFK"), Franco Zeffirelli, director. Said producer Cariaggi, "In 1992, we wanted to award certain personalities who have worked in conjunction with the American cinema."

MAXWELL M. RABB, WHO SERVED as the U.S. Ambassador to Italy for eight years from 1981, is here with his wife, Ruth, and he is serving as chairman of the honorees committee. He is a charming gentleman, now in the private sector, having served presidents dating back to Eisenhower. (During the long tenure, there was an assassination attempt on him by four of Gadhafi's Libyan hitmen.) He is no stranger to Hollywood and counts among his friends Jack Valenti. The Rabbs and the MPAA's Valenti installed a screening room in the U.S. Ambassador's residence (on 12 acres) in the heart of Rome. That way, the ambassador, his wife and dignitaries visiting and stationed in Rome could view the latest Hollywood movies. In those days, Rabb never set foot outside the residence or embassy without armed guards in front of, within and behind the car--some with machine guns. Rabb's own story during the era when he engineered the release of 11 CIA agents from East Germany in the '60s was once written as a possible movie to star--Rod Taylor, one of the honorees present here. ... Karl Malden told me this is his final term as Academy president--even though Gil Cates said he would again produce the show only if Malden stayed on for another year. "I want to get back to acting," said Malden--pleased that his tenure leaves a legacy: During the Malden Acad-presidential days, the new library became a reality, the Oscar story on cassette was produced and the theater was updated.

ROSSANO BRAZZI SAID HE IS PLANNING to return to live in L.A. where he worked for many years. He has made 161 movies "as a main character," more than anyone else, he claims. He laughingly enumerated some of the many actresses he has kissed (onscreen)--from Michele Morgan to Katharine Hepburn--"But I'm no lover," he insisted. "I'm too lazy." He urged more American actors to come to Italy and vice versa--"It might help to make a common market." While here, Brazzi received offers to do two films--one in the Latvian city of Riga, the other in Paris. You know which one he accepted. ... Academy Award winner Ernest Borgnine said, "There are casting directors in Hollywood who think I died. So, I travel in my motor home and I have the time of my life." And he looks great! The Italians were happy to learn he lived in Italy several years when a small boy. "The reason I left, I came down with malaria--otherwise I'd still be here!" Borgnine told the Italians, "I made 137 movies and never said a swear word. I will not leave a legacy of bad words for children growing up watching the cinema." Janet Leigh echoed his remarks to the locals, decrying nudity and violence in films. Even in "Psycho," she claimed, "You could swear you saw a knife, and you could swear you saw a naked body, but you actually saw neither. It was all left to your imagination (by clever direction by Alfred Hitchcock). I'm afraid children of today will have their imagination atrophied." Leigh, who did one seg of "Okavango" in Africa, will return for another, she said.

Written by Army Archerd: Just for Variety

Monday June 22, 1992

Classy ceremony celebrates cinema
GOOD MORNING from Lake Como and the little village of Cernobbio, where the most unique of international awards was held last Friday in conjunction with the Viva Hollywood celebration. Plus the Merit of Achievement Awards and The Italian Contribution to American Cinema. ... Reminiscent of the line of limos arriving at the Academy Awards--but on a much smaller scale, of course--was the caravan of Rollses, Bentleys, Mercedes, etc. departing the stars' luxury H.Q. at the Villa d'Este and driving but a few blocks to another spectacular site on the shore of Lake Como. This was the locale for the show and awards--the Villa Erba, at one time the home of Luchino Visconti, one of the grandchildren of the Erba family. The Villa itself, with its dozens of enormous, marble-floored, tapestry-walled rooms with Venetian chandeliered ceilings, was the scene only for cocktails preceding the dinner followed by the awards. The limos awaited the cocktailers, then drove the guests across acres of lawn that stretched down to the lake, then deposited us all at a modern, all-glass ballroom where the black-tied guests proceeded to their assigned tables. Proceeds from sales to the civilian guests, went to Help Children Assn. of Italy. It was a different kind of awards show for the Hollywood group, two of whom are no strangers to the Oscars, leading off with, of course, Oscar winner and Academy President Karl Malden, plus winner Ernest Borgnine. And the other Hollywoodians here have presented on Oscar as well. This show, produced by Pier Quinto Cariaggi with wife Lara as associate producer, included not only the earlier noted (last Friday) winners from both countries, but also the de rigueur classic film clips associated with the players, plus a reel, a la Oscar, of Hollywood superstars and their chef d'oeuvres The Cariaggi family adds a second generation in show business with daughter Guenda C., who recorded the video'd "Lovers" on the Full Time label. The American stars were, appropriately, winged to the Viva Hollywood event from all points via showbiz-conscious American Airlines, one of the sponsors of the TV show seen on RAI-2 in Italy this week and to be syndie'd throughout Europe.

UNLIKE AWARDS SHOWS we all know, this one features an ad lib, fun and easy-going feeling sparked by hosts asking winners questions (unrehearsed) about some of their well-known portrayals. The host is Daniele Piombi, whose glib, knowledgeable manner amazed those of us accustomed to seeing award shows totally cue-carded to the letter. He was assisted by Paolo Limiti and Nadio Cassini. ... Rod Taylor received his award from Amanda Lear and Fabio Testi. Karl Malden, his award from Rossano Brazzi and Samantha Eggar. (She was there with BevHills attorney Jeffrey Berkowitz.) Eggar told me she'll make her musical legit bow in "Mame" at Danbury, Conn., July 23. ... Malden was also surprised with the Max Haufler (of Switzerland) award, presented by Marie Daforet and Marco Blaser. Malden heads on to London to catch some plays before returning to L.A. and Acad meets. He's anxious to see improvement (changes) in the Board of Governors' Ball costs. ... Janet Leigh received her award from Umberto Smaila and Marta Marzotta. Maxwell Robb, former U.S. Ambassador to Italy, presented awards to Italian filmmakers Carlo Rambaldi, Pino Domaggio, Pietro Scalia, Carlo Di Palma, Elsa Martinelli and Rossano Brazzi. Bo Derek received her trophy from Di Palma and Milla Sammoner. Katherine Kelly Lang, her award from Giorgio Berna. Ernest Borgnine, his award from Vittorio Sgarbi and Elsa Martinelli, Ernie saying, "I want to put this next to my Oscar." Jackie Bisset, receiving her award from Ben Gazzara and Adriana Ikita, told me she was inspired to become an actress after seeing Jeanne Moreau in "La Notte." ... Ben Gazzara had winged in from the Ukraine where he co-stars in "Quiet Flows the Don" mini. It's Italian-financed, he said thankfully, as the Italians trucked in food regularly. The country (Ukraine) is in need of everything. ... Pier Quinto Cariaggi expands his producer's sights--he's buying the hotel in Yalta where FDR, Churchill and Stalin signed the treaty. Cariaggi and partners (five) will update the hotel to a showplace--complete with casino.

"BOLD AND BEAUTIFUL" star Katherine Kelly Lang and her husband-director Scott Snider winged to the Villa d'Este from Athens where she hosted the "Miss Europe" contest with "Bold" co-star Dan McVicar. The soap is enormously popular in Greece, as it is in Italy. The Athens audience stayed in the rain as the "Miss Europe" show was delayed for two hours--ending at 2:30 a.m. Lang required security at all times because of the crowds of her fans. She expects their second child in October. They have a 19-month-old son, Jeremy Scott, who appears on "Bold" with her. Will the second baby also be a soaper? "The producers haven't told me--yet," she laughed. Although pregnant, Katherine proceeded from the Viva Hollywood doings here to Paris for honors from Best magazine, then on the N.Y. for tomorrow's Daytime Emmys.

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